For authors (or anyone using social media) to be successful, they must reach an audience in a special way. When readers are touched by what they read, they will want to read more. They also want to get to know the author better. Social media, specifically Facebook and Twitter, is the best way to deliver the intimacy an audience is looking for.
What interests you? What is your passion? It may not be what you write about. You might write mystery novels or historical fiction, but you are interested in knitting, travel, cooking, or gardening. Share your passions in your social media and engage your audience where they are. When you share what you’re passionate about you become even more attractive. You become magnetic.
You can make short videos and post them regularly to your Facebook page and to Twitter. Make videos while you’re traveling, while you’re gardening, while you’re cooking, and yes, even while you’re knitting. People are interested in people, and there’s no better way to showcase who you are and what your’e about than by sharing yourself in videos.
I recommend that all of our clients read Crush It! by Gary Vaynerchuck. Gary details how to use video to attract, engage and hold an audience’s attention, building your business in the process.
