What’s the Point of Klout?

by thubten

For the many thousands of hours that I’ve invested into the building and maintenance of my social media presence I can say that all of them have been worth the time and effort expended.

You may have experienced or at least heard of Klout.com, a site that claims to rank people’s social media influence. I was a late adopter on Klout. It took me a good long while to be convinced that what Klout was measuring was important, and that the score was relevant, and it WAS.

Recently Klout changed how it measures influence, and I am not impressed with the alleged improvement. It’s now safe to ignore Klout. I’ve taken my Klout badges off of my blogs. No one’s Klout scores mean anything any more.

Enjoy the funny video of a man attempting to explain Klout to his boss:

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The ROI of Social Media

by thubten

Using Bookface and Tweezer is inevitable for most businesses. Here’s why:

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Selling Your eBook to Mobile Twitter Users

The future has finally arrived for authors of all stripes. Whether you’re an experienced published author, or someone just beginning to self-publish e-books, you can take advantage of the marriage of Amazon to Mobile Twitter. How does it work? Share a link on Twitter that leads people to your book already in the Kindle Store. [...]

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Should you convert your Facebook Profile into a Facebook Page?

Some people use their personal Facebook Profile to engage their clients or customers, which can be problematic. If you do not also have a personal Facebook Profile (which goes against Facebook Terms of Service) just for your friends and family, your wall will be a jumble of personal and business messages that are not entirely [...]

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Social Media: NOT a Direct Marketing Tool!

Recently, a client asked me to help him build his business’s social media audience. I put his business Twitter account through my audience-building regime, and interested followers began flooding in. I also had my team ghost write regular informative tweets about his industry, to keep people happy and engaged. Very quickly, we had a large, [...]

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Being Yourself Works!

Check out this revolutionary method for attracting customers and clients (and no, you don’t have to study another system to get people to buy stuff): Share yourself! The people who resonate with your message, the “authentic you,” are naturally open to receiving what you’re sharing with them. Based on that connection, many of these people [...]

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Amazing Fact: Providing Real Value Still Works!

Having a captive audience within such easy reach can tempt many social marketers to make too many posts that diminish their audience members, and too few posts that warm and prime them. Advertisements for products, lots of re-posts of other people’s content and off-topic comments are among the social media communications that should be used [...]

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Facebook: an Essential Social Media Tool to Engage and Maintain an Audience

Authors often set out to write for love of the language and the catharsis of self-expression. Rarely does the author have dreams of marketing, self-promotion, and the oversight of distribution of their works. Unfortunately, audiences won’t, of their own accord, seek out high-quality writing simply because it’s there. Usually some means of accessibility will make [...]

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Safety First: Protect Your Privacy While Maximizing Your Social Media Reach

As more and more people begin using the internet to communicate, concerns around personal privacy grow by the day. Authors are joining the masses on social media platforms like Twitter and Facebook, and as they do, they are being asked to share more personal information with their audiences. Twitter and Facebook are beyond useful for [...]

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Social Media: Showcase Your Passion and Attract Your Ideal Audience

For authors (or anyone using social media) to be successful, they must reach an audience in a special way. When readers are touched by what they read, they will want to read more. They also want to get to know the author better. Social media, specifically Facebook and Twitter, is the best way to deliver [...]

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